Regarding goals and objectives, which of the following statements would be most accurate?

Goal$-$setting only applies to business firms; nonprofit organizations typically do not set goals because they don't earn a profit.

A company's goals and objectives are often worthy in intent, but unrealistic in practice because they are never accomplished during the specified time period.

The terms goal and objective should not be used it erchangeably. Goals are philosophical while objectives are performance$-$based.

Goals and objectives are actually the detailed day$-$to$-$day activities necessary to implement a marketing program.

Objectives convert an organization's mission and business into long$-$ and short$-$term performance targets.