Regarding the different kinds of innovation investment decisions that an organization must make -- Knowledge Building, Strategic Positioning, Commercializing Products -- calculating the Return On Investment (ROI) from commercialized products would be the financial criterion that top management would prefer to use in deciding whether to go forward with any innovation project. A problem is that it is often not possible to calculate ROI accurately before the project is at least partially underway. This is the reason that innovation leaders fiercely resist having financial analysts attempt to assess a project prematurely. True or False? True False