Regarding the WOUNDED WARRIOR PROJECT

Opportunities

• What is the unique opportunity that the company is trying to take advantage of?
• Does the target market have any unfulfilled needs that the company can satisfy?
• Are there emerging target markets with needs that the company can satisfy?
• Are there ways the company and its competitors can benefitfromworking together?
• Are there opportunities for collaborating with customers to builda brandpresence?
• Describe and analyze if market demand is increasing?
• Are there changes in the government regulations that will affect the company?
• Describe any emerging global issues that will affect the company?

Threats

• What are the tactics that competitors use to pursue customers?
• What are the strengths of the company's biggest and or emerging competitors?
• In what ways are the competitors' products or services superior to the company's offerings?
• How are competitors likely to respond to any changes in the way the company markets?
• Is the company behind in adopting new technologies for marketing?
• Describe any ways in which international competitors are taking away market share?
• What do customers dislike about the company?
• Describe and analyze if market demand is decreasing?