Regardless of industry or size, every company or business uses unstructured data. Unstructured data enriches the structured data stored in information systems by associating an item of unstructured data with a structured-data record in a database. Match each item of unstructured data to the most appropriate table of a business' database. The same table can match more than one unstructured data item. Unstructured Data Item A. A photo of an inventory item that the firm sells B. A bar code that is assigned to an item in the firm's warehouse C. X-rays and MRIs in a doctor's office D. Satellite and topographical imagery of land and buildings that a business owns in 30 states E. Scripts of calls from the customer call center F. Scanned copy of a paper notification that our overdraft limit has been increased G. Facebook posts of customer complaints about poor service Database Tables Analysis Banks Customers Data Storage Employees Patients Product List or Inventory Property Purchase Orders Vehicles Vendors H. Text messages about products the firm ordered 1. Survey data about a new product that we sell J. Patient symptoms during a doctor's visit