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Regardless of the type or size of a business, there is a close and continuous interaction between the business and its environment. Consequently, each business

Regardless of the type or size of a business, there is a close and continuous interaction between the business and its environment. Consequently, each business firm has to exist, survive and grow in relation to the various forces of the business environment.

Select and approach any business entity of your choice and critically identify and analyse with examples both the internal and external business environment forces.

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