Regent Lane Ltd

Established in 1994, Regent Lane Ltd. has grown to become one of the market leaders in the PROMOTIONAL PRODUCT INDUSTRY, offering the widest range of bespoke merchandises and gift ideas one can imagine to clients of every business nature.

At Regent Lane Ltd., we have our own Product Design Team to work in accordance with the client's specific marketing and promotion objectives. Our unique JOINT PROMOTION TEAM further enables the client to crossover with a choice of OVER 100 WORLD-RENOWNED BRANDS, trademarks, designer labels and registered characters, making their promotional products extra special and valuable, thus the overall campaign more high-profile and successful.

We are also a DISTRIBUTOR and SOLE AGENT for many international renowned brands, including small household appliances, cookware, kitchenware, and personal care products, strive to provide a wide range of high-quality products to customers.

Joint Promotion

Provide one-stop services including Brand Licensing service, Gift ideas, Product Design; Development such as Animation production, Media line-up KOL, etc.

Agency Brand

Products to be distributed to retail chains such as department stores, convenience stores, or any other potential clients. Products to be provided for a loyalty program to our clients. Imagine how much marketing power could bring to your company if you were authorized to use A POPULAR CARTOON CHARACTER, A WELL-KNOWN TRADEMARK LOGO, or even the badge of a famous university on your promotional items. Being one of the most popular brand licensees in Asia, RL enjoys the privileged partnership with over 100 world-renowned brands, trademarks, designer labels, and registered characters.

Three Macro Segment

The first macro-segment is the corporate sector. The corporate sector is a promising macro-segment for the promotional product industry because companies are always looking for ways to promote their brand and reach new customers.

The second macro-segment is the education sector. The education sector is a promising macro-segment for the promotional product industry because schools, colleges, and universities are always looking for ways to promote their programs and reach new students.

The third macro-segment is the nonprofit sector. The nonprofit sector is a promising macro-segment for the promotional product industry because nonprofits are always looking for ways to promote their cause and reach new donors.

Please fill in the following Buygrid framework for the 3 customer segment of Promotional Products Industry. Please conduct a 'New Task" analysis.

1. Corporate sector
2. Education sector
3. Nonprofit sector

	What is the decision making unit (DMU) thinking about or doing in each step?	In each step, for the 2 most important DMU members, what are their roles and why are they involved?	In each step, for the 2 most important criteria, why are they important?	On each step, for the 2 most important influences, why are they important?
1. Problem Recognition	What is the problem that leads the customer to buy the product or service?	2 most important DMU members, what are their roles and why are they involved?	/	2 most important influences, why are they important?
2. General and Description	How do they fix this problem?	2 most important DMU members, what are their roles and why are they involved?	/	2 most important influences, why are they important?
3, Specification	How do they work out the specifications of what they want?	2 most important DMU members, what are their roles and why are they involved?	What are the actual specifications of the product &/or Service?	2 most important influences, why are they important?
4. Supplier Search	How do they search for potential suppliers?	2 most important DMU members, what are their roles and why are they involved?	/	2 most important influences, why are they important?
5. Proposals Submission	What sort of quote or proposal do they need?	2 most important DMU members, what are their roles and why are they involved?	Are there any particular criteria for the proposal ?	2 most important influences, why are they important?
6. Supplier Selection	How will they decide which supplier to use?	2 most important DMU members, what are their roles and why are they involved?	What type of supplier do they want to deal with?	2 most important influences, why are they important?
7. Order Process Specification	How do they wish to do business with the supplier?	2 most important DMU members, what are their roles and why are they involved?	What are the actual criteria for the deal they wish to make?	2 most important influences, why are they important?
8. Performance Review	How will they decide if the supplier has done a good job?	2 most important DMU members, what are their roles and why are they involved?	How do they quantify what they consider to be adequate performance ?	2 most important influences, why are they important?