1. Regent Seven Seas Cruises and Royal Caribbean International are two companies in the vacation and travel industry. After looking at their websites, describe the kind of consumers that each company is seeking to attract. Also, describe how either company can use demographics and psychographics to identify TV shows and magazines in which to place its advertisements.
2. For each of the following products select a level from Maslow's Hierarchy of need and describe how to use the need selected to promote the product. The products are e-readers, Nike running shoes, the iPhone, and John Deere lawn mowers. What are the pros and cons to using Maslow's needs hierarchy in segmenting and positioning?
3. In the United States, is there a difference between individuals that readily purchase foreign-made products compared to those, whom prefer American-made products? How can marketers use the consumer ethnocentrism characteristic to segment consumers?