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Regional Forecast Forecast Sales Price Per Case 115 122 116 140 123 Competitor Price 90 101 87 82 79 Advertising Ad 790 812 905 778

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Regional Forecast Forecast Sales Price Per Case 115 122 116 140 123 Competitor Price 90 101 87 82 79 Advertising Ad 790 812 905 778 996 Household Income 41,234 39,845 47,543 53,560 39870 A. Compute Price Elasticity, Cross Price Elasticity and Income Elasticity for each of the respective Markets

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