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Regression for Authenticity and Likability - R04 Model Summary Adjusted R Std. Error of Model R R Square Square the Estimate 1 .Tl'9l3a .628 .627

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Regression for Authenticity and Likability - R04 Model Summary Adjusted R Std. Error of Model R R Square Square the Estimate 1 .Tl'9l3a .628 .627 .94434 a. Predictors: (Constant), Perceived Authenticity. Scale from 1 to 5, where 1 = Not at all authentic and 5 = Very authentic. ANiiJI'lllla Sum of Model Squares di Mean Square F Sig. 1 Regression 315.393 1 315.393 353.293 .000\" Residual 186.579 209 .893 Total 501.972 21 O a. Dependent Variable: How much do you like the inuencer? Scale ranging from 1-7, where 1 = Didn't like at all and 7 = Like very much b. Predictors: (Constant), Howr authentic do you think the inuencer is? Scale from 1 to 5, where 1 = Not at all authentic and 5 = Very authentic

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