Regression Statistics Multiple R 0.881498683 R Square 0.777039929 Adjusted R Square 0.710151907 Standard Error 6068.324744 Observations 40 ANOVA df MS F Significance F Regression 9 3850127604 427791956 11.61702667 1.34345E-07 Residual 30 1104736956 36824565.2 Total 39 4954864560 Coefficients Standard Error t Stat P-value Lower 95% Upper 95% Lower 95.0% Upper 95.0% Intercept 4456066.731 1531443.052 2.909717553 0.006754927 1328442.767 7583690.695 1328442.767 7583690.695 Year -2163.332156 767.1593378 -2.81992547 0.008431446 -3730.080541 -596.583771 -3730.080541 -596.583771 Quarter Two 429.034309 2730.834713 0.157107388 0.876212823 -5148.074207 6006.142825 -5148.074207 6006.142825 Quarter Three 133.1705155 2774.295878 0.048001555 0.962033147 -5532.697542 5799.038573 -5532.697542 5799.038573 Quarter Four 11212.70475 2849.379033 3.93513977 0.000456214 5393.496437 17031.91307 5393.496437 17031.91307 Own Price -77.62612214 17.82603118 -4.354649744 0.000142931 -114.0317346 -41.22050965 -114.0317346 -41.22050965 Acme Price 55.81517551 17.43864357 3.200660377 0.003233094 20.20071407 91.42963695 20.20071407 91.42963695 Bezo Price -26.45530492 60.47690786 -0.437444735 0.664921987 -149.9656281 97.05501825 -149.9656281 97.05501825 Consolidated Price -81.26083517 31.74277341 -2.559979058 0.015745701 -146.088227 -16.43344335 -146.088227 -16.43344335 Advertising Units 45.68070264 22.61674257 2.019773736 0.052416833 -0.508847766 91.87025305 -0.508847766 91.87025305