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Relate the role of marketers in partner relationship management ( 2 0 2 1 , pp . 5 0 - 5 1 Armstrong, Kotler, Trifts,

Relate the role of marketers in "partner relationship management"

(2021,

. 50 - 51

Armstrong, Kotler, Trifts, and Buchwitz

)

to IBM's New Way of Thinking case study.

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