*Related business diversification* Sunglasses

-higher purchase price

-classic styles persist despite high fashion

-cheaper shipping costs

-linked to clothing purchases.

-fewer sizes than clothes -new materials, but not too complicated

What makes the sunglasses option appealing (select all that apply)?

[ ] we can extend our brand's value to these sunglasses

[ ] we can use our existing production lines and raw materials suppliers

[ ] we can spread our marketing expenses accross more products

[ ] we can share our production knowledge in fabrics to sunglasses manufacturing