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Related corporate diversification does not necessarily provide opportunities A . for reducing costs on advertising by leveraging use of a competitively powerful brand name. B
Related corporate diversification does not necessarily provide opportunities
A for reducing costs on advertising by leveraging use of a competitively powerful brand name.
B to share other resources besides brands that support corresponding value chain activities across businesses.
c for crossbusiness collaboration to create valuable new competencies and capabilities.
D to exploit a firstmover strategy and capture valuable financial fits.
E for transferring expertise, technology, and other capabilities from one business to another.
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