Question
Related to insurance company about on purchase of medical card based on 3 stage model of service consumption . Suggest how Great Eastern can improve
Related to insurance company about on purchase of medical card based on 3 stage model of service consumption . Suggest how Great Eastern can improve its customer service & example. i) Pre-purchase stage ii) Service encounter stage iii) Post-encounter stage
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Essentials Of Services Marketing
Authors: Jochen Wirtz
4th Edition
1292425199, 9781292425191
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