Question
Relating to the case study DETTOL: MARKETING RESEARCH FOR UNDERSTANDING CONSUMER EVALUATIONS OF BRAND EXTENSIONS Please answer this question : Was the research design in
Relating to the case study "DETTOL: MARKETING RESEARCH FOR UNDERSTANDING CONSUMER EVALUATIONS OF BRAND EXTENSIONS"
Please answer this question :
Was the research design in the study appropriate? Are the findings of the study valid? Have the sample size and sample selection affected the results of the study?
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High Output Management
Authors: Andrew S. Grove
2nd Edition
9780679762881
