Question
Relating to the case study Dettol: Marketing Research for Understanding Consumer Evaluations of Brand Extensions Please assist to answer: Was the research design in the
Relating to the case study "Dettol: Marketing Research for Understanding Consumer Evaluations of Brand Extensions"
Please assist to answer:
Was the research design in the study appropriate? Are the finding of the study valid? Have the sample size and sample selection affected the results of the study?
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High Output Management
Authors: Andrew S. Grove
2nd Edition
9780679762881
