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Relating to the term, channel manager, which of the following statements is false? Channel managers refer to anyone in a firm who is involved in
Relating to the term, channel manager, which of the following statements is false?
Channel managers refer to anyone in a firm who is involved in the marketing channel decision making.
In some franchise organizations the, manager of franchisee relations, sometimes plays an important role in channel decision making.
Most firms and organizations have a single designated position called channel manager.
The term channel manager is used because it provides a sense of focit to the role of channel decision making
Depending on the type of firm, many different executives may be involved in making channel decisions.
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