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Relationship marketing is motivated by the belief that the firm's performance is enhanced through repeat business. Please identify the company from which you make the
Relationship marketing is motivated by the belief that the firm's performance is enhanced through repeat business. Please identify the company from which you make the most frequent purchases. Explain the reasons why you are a loyal customer. Consider the reasons in internal factors such as psychology and personality, external factors such as social influence and situational influence, and company's marketing activities. Based on your reflection and analysis, does the company practice a consumer orientation?
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