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Relativ Product Rating e Chr Toyot for Performa Jeep Importa Hyund ysle a Cher Relative Advantage nce nce Cami Attributes (Weight a1 200 okee Sonata
Relativ Product Rating e Chr Toyot for Performa Jeep Importa Hyund ysle a Cher Relative Advantage nce nce Cami Attributes (Weight a1 200 okee Sonata V Reliabilit 40 5 2 5 4 y Fuel 10 7 5 8 5 Economy Safety 30 7 9 5 Accelerati 20 7 8 9 7 on 1. What is the overall Relative Product Performance Index? (round to nearest whole number). What does the index indicate? 2. If the Relative Cost of Purchase Index for Hyundai Sonata is 5, what is the Customer Value Index? Why is it important to know this number (index)?II. Complete the table below X Mass Market Strategy Segments Segment Strategy Mass Market Strategy Quality Price Segment Segment Market Demand 3,000 1,000 2,000 3,000 8 Market Share 2.0% 2.0% 2.0% 2.0% Total Unit Volume 60 20 60 Selling Price / unit $1,350 $2,500 $1,250 Sales Revenue $81,000 S S S Cost / unit $1,000 $2,000 $1,000 Total Cost $60,000 S S Gross Margin unit $350 S S Gross Margin $21,000 S S Marketing & 10.0% 10.0% 10.0% 10% Sales Expense (% X Sales) Marketing & $8,100 S S S Sales Expenses E When finished, make sure to click Submit. Optionally, click Save as Draft to save changes and continue working later, or click Cancel to quit without saving changes. Cancel Save Draft Submit
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