Answered step by step
Verified Expert Solution
Question
1 Approved Answer
Relevant cash flows for a marketing campaign Marcus Tube, a manufacturer of high-quality aluminum tubing, has maintained stable sales and profits over the past
Relevant cash flows for a marketing campaign Marcus Tube, a manufacturer of high-quality aluminum tubing, has maintained stable sales and profits over the past 10 years. Although the market for aluminum tubing has been expanding by 5% per year, Marcus has been unsuccessful in sharing this growth. To increase its sales, the firm is considering an aggressive marketing campaign that centers on regularly running ads in all relevant trade journals and exhibiting products at all major regional and national trade shows. The campaign is expected to require an annual tax-deductible expenditure of $157,000 over the next 5 years. Sales revenue, as shown in the income statement for 2020. totaled $21,000,000. If the proposed marketing campaign is not initiated, sales are expected to remain at this level in each of the next 5 years, 2021 through 2025. With the marketing campaign, sales are expected to rise to the levels shown in the table for each of the next 5 years; cost of goods sold is expected to remain at 76% of sales; general and administrative expense (exclusive of any marketing campaign outlays) is expected to remain at 11% of sales; and annual depreciation expense is expected to remain at $510,000. Assuming a 21% tax rate, find the net cash flows over the next 5 years associated with the proposed marketing campaign The annual operating cash flow without the marketing campaign will be $ (Round to the nearest dollar.) Calculate the net profits after taxes and operating cash flows with the marketing campaign below: (Round to the nearest $1,000.) Marcus Tube Calculation of Relevant Cash Flow (5000). Sales Cost of good sold (76%) Gross profit Less: Operating expenses General and administrative expense (11%) Marketing campaign Depreciation Total operating expenses Net profit before taxes Less: Taxes (21%) 2021 $ $ $ $ 5555551 $ (Click on the icon here in order to copy the contents of the data table below into a spreadsheet.) Marcus Tube Income Statement for the Year Ended December 31, 2020 Sales revenue $21,000,000 Less: Cost of goods sold (76%) 15,960,000 Gross profits $5,040,000 Less: Operating expenses General and administrative expense (11%) $2,310,000 Depreciation expense 510,000 Total operating expense $2,820,000 Earnings before interest and taxes Less: Taxes (21%) Net operating profit after taxes $2,220,000 466,200 $1,753,800 (Click on the icon here in order to copy the contents of the data table below into a spreadsheet.) Marcus Tube Sales Forecast Year Sales revenue 2021 $21,500,000 2022 22,000,000 2023 22,500,000 2024 23,500,000 2025 24,500,000 Print Done
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started