Relevant cash flows$)$ Holland at Home is considering introducing a variation of its current breakfast cereal, Zonnatura Regular Muesli Rich. The new cereal will e similar to the old with the exception that it will contain less sugar and is espe ially targeted at consumers who are health$-$conscious. It is estimated that the sales or the new cereal variation will be $$27$ million; however, $24$ percent of those sales ill be former Zonnatura Regular customers who have switched to the new cereal ut who would not have switched if it had not been introduced. What is the relevant les level to consider when deciding whether to introduce the new product?