Remaining Time: 1 hour, 24 mi Question Completion Status: Case Study Analyze the following case and answer the below question in your own words. In big brand battles, no rivalry is as famous as that of Coke and Pepsi. In this competition, Pepsi had famously stayed on the losing side. With market shares down, the company in risk of splitting in two, and profits dwindling at a speed that would have soon seen the soda giant bow out of the public eye, the company needed a change-a big one. Enter Indra Nooys, the new CEO of PepsiCo who took the helm just long enough to spawn an idea so crazy that it was perfect. She was going to take soda out of the Pepsi limelight Even crazier-it's made the company more successful than it's been in years, and it's all thanks to one entrepreneur's skill for seeing details others miss. Early Life and Education Bom in India, Nooyi spent her early years living the college dream. When she wasn't playing cricket in college or hitting the books, she was jamming out with her friends as the lead guitar in an all-female band, playing as well as singing at events throughout her hometown of Madras. Her dedication to learning and improving herself led her to earning a bachelor's in Physics, Mathematics, and Chemistry, and a Post Graduate Diploma in Management from the Indian Institute of Management Calcutta. Nooyi had a built-in interest for how things worked and how to make them work better. This applied both to herself and to her view on the world, so she turned her tech-savvy mind to business and provided a perspective that came from her science education, looking at the big picture, weeding her way down to the cells and decimals, and then looking at the big picture The Big Move Her first high profile job was as a product manager at Johnson & Johnson, and that kind of success would have been enough for anyone But Nooyi had too much ambition for that. Despite family and friends alike telling her she was crazy, she pulled roots and came to the USA in 1978 to earn a Master of Public and Private Management at Yale Moving from product manager to dorm receptionist was a sharp change of career. But Nooyi took her jobs personally and tackled them with passion, earning her a position first as a director at Boston Consulting Group, and then Vice President and Director of Corporate Strategy and Planning at Motorola In 1994, Nooyi became the chief strategist of PepsiCo, which signaled the beginning of the company's biggest change. First things first, she went to cleaning house-in ways that would make anyone take a second look. PepsiCo dumped Taco Bell, KFC, and Pizza Hut, and spent over $17 billion collectively to acquire Gatorade, Quaker Oats, and Tropicana. Pepsi had been dwindling in popularity and, most important, in profits, but the move saw a retum great enough to prove Nooyi's unique judgement and insights were a good horse to bet on. She was promoted to Senior Vice Preudent and Chief Financial Officer, also gaining a seat on the board of directors However, ever seeking for ways to do things bener and more uniquely, Nooys wasn't interested in just making greater profits, in order for Pepsi to truly succeed, it had to follow in PREMIUM SOUND DELL