Reminder:

Your business plan will be based on a three$-$year financial projection looking forward $($eg: Income Statement. Balance Sheet, Cash Flow Statement; Breakeven Analysis, and Cumulative ROI over $3$ years.$)$

If your idea is a lifestyle business then the title of this section is Business Description; if your idea is a scalable business with an exit strategy then the title of this section is Business Venture:

You must choose a way to validate your idea; performing a survey is one option:

In this section of the business plan you, are describing in detail the following:

Your business idea in detail;

Your minimum viable product $($MVP$)$ that you will begin with; $($ A minimum viable product $($MVP$)$ is a version of a product with just enough features and functions to satisfy early customers and provide feedback for future product development.$)$

How you validated or plan to validate your idea for the business which may be a survey you performed, providing a number of responses or other validation data and the questionnaire

Your growth strategy for the projected three years;

Your milestones to develop additional segments of your product$($s$)$ in the three years that correlate with your growth strategy. For each milestone, provide a target completion date and estimated budget.