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Renaldo is reviewing secondary data his company collected about seasonal variations in consumer spending because he is thinking about developing a new product line. The
Renaldo is reviewing secondary data his company collected about seasonal variations in consumer spending because he is thinking about developing a new product line. The advantages of using these data include
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they have been collected specifically for the purpose Renaldo is using it for.
their high cost can be justified by the results.
they can be quickly accessed at a relatively low cost.
they are historical data that can be used to accurately predict future trends.
they are new and can be used to project overall demand.
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