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Renault has been making motor vehicles in France for over 120 years. It has evolved over that time to become a significant global company selling

Renault has been making motor vehicles in France for over 120 years. It has evolved over that time to become a significant global company selling over 3.8 million vehicles in 2019. As a pioneer in electric vehicles, Renault claims to be at the forefront of a mobility that is reinventing itself: accessible and agile, for everyone and everywhere. i. Conduct an environmental analysis of the motor vehicle industry as at December 2019 using PESTEL and Porters Five Forces model. ii. Identify and discuss the strategies being used at Renault using standard frameworks. iii. Design and discuss a balanced scorecard with three measures for each perspective that would assist Renault to manage progress towards its strategic goals.

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