Rent the Runway is an innovative business model. The two entrepreneurs who run the company have found a way to satisfy unmet consumer needs in a high$-$demand market, and as a result they are seeing high revenues and profits. Which of the following new developments is most likely to occur in the market that could pose a challenge for them?

Firms in other segments of the retail industry will imitate their business model.

Firms in other industries will imitate their business model.

Firms in related industries will want to acquire Rent the Runway for its capabilities.

Firms in the high$-$end women$$s fashion retail industry will imitate their business model.