Rephrase in a simple language Amazon, headquartered in Seattle, has grown from an online bookstore to a global powerhouse, selling virtually everything. As the largest online retailer, Amazon has expanded into smart homes, Alexa, and machine learning. In $2017,$ it shipped over $5$ billion items with Prime, with more paid members joining the platform. Amazon reported record revenues in $2017,$ with Fire TV Stick and Echo Dot being the bestselling products. The company also hired $130,000$ new employees and employed over $17,500$ veterans and their spouses. In $2018,$ Amazon launched "Shipping with Amazon" to compete with FedEx and UPS. Currently, neither FedEx nor UPS are concerned about Amazon's expansion into shipping.

We have determined Amazon's corporate strengths and growth prospects in this strategic study. We were able to formulate recommendations by looking at Amazon's financial data, value chain analysis, customer analysis, and competition analysis. Our crew was able to determine the finest suggestions for Amazon with the use of the SWOT, BCG$,$ and SPACE matrices. Although Amazon is a wealthy and varied firm now, it would be advantageous to identify a suggestion that would be financially lucrative and easily adopted.

Amazon History

Amazon, founded in $1995,$ is the world's largest e$-$commerce firm. The name was chosen due to the Amazon River region's uniqueness and the largest river system. The company launched an associate program, allowing other websites to post items for sale. The internet's popularity grew with the growth of the internet, with the world's population increasing from $0\mathrm{.}4$ percent in $1995$ to $51\mathrm{.}7\%$ in $2017.$ Amazon's customer accounts have grown significantly, and the company introduced the Amazon Prime membership program in $2005.$

Amazon, a leading online retailer, has been expanding its business in recent years, with a focus on machine learning, smart homes, and data$-$driven applications. The company's Prime subscription program, which offers free shipping and select audio and video content, has become a hit with consumers, generating more revenue from Prime customers than non$-$Prime customers in the US$.$ In $2017,$ Amazon acquired Whole Foods Market for $$13\mathrm{.}7$ billion to expand into the brick$-$and$-$mortar business, possibly as a means of delivering groceries in the future. The company is constructing a $$5$ billion second headquarters in a city with at least a million people, with plans to open a new downtown Seattle building in $2020.$ The second headquarters, expected to have $50,000$ employees, will be in a city with at least a million people.