reply this discussion For a product that I buy regularly when I go shopping is whey protein. Members of the distribution channel would include the manufacturer. The manufacturer will produce and package the whey protein. The protein I buy is by optimum nutrition and I purchase a bag of the protein at Target. The manufacture will package the protein into the bag and ensure all the labels and nutrition facts are on the protein bag. The manufacturer will also ensure the quality and taste of the protein is satisfactory and produce different flavors. The flavors they carry are chocolate, vanilla, and strawberry. Then also the distributor will also be a part of the distribution channel. The distributor will hold the product itself and distribute to the retailers and where they need to go. Then there is the retailer. The retailer is the final step in the supply chain, and they are the ones who carry and sell the products. They are responsible for displaying the product and having the product in stock on the store shelves. One of the most important things I learned is that communication is one of the most or the most important thing within the supply