reply to Apple Company has often relied on a special information system in implementing its data strategy. Notably, business entities are required to have a clear enterprise-wide plan on collection, analysis, and use of data in making informed decisions. A properly defined data strategy helps businesses in identifying gaps and taking corrective actions in the process of improving operations and enhancing customer experience to drive growth. The data strategy of Apple Company is aimed at achieving efficiency, productivity, and cost reduction. Generally, the company is ranked as one of the leading producers of information technology products such as Macintosh, iPad, iPhone, and iTunes. Apple Company's competitive advantage is based on effective use of information systems. For example, in 2011, the company developed iCloud as a special service used in supporting office automation system and information management (Podolny & Hansen, 2020). All the employees of Apple Company utilize this information system in collecting, storing, and sharing data