Reply to student post supporting your comments with 2 cited references: Discussion Board

 

 

I whole-heartedly agree with the statement above. The trackability that the internet provides is plentiful but also terrifying. The internet can be a scary place with everyone sharing what they are doing, what they are buying, and what they are feeling. But, this information can also be helpful for companies who are looking to advertise their business and products with guest data. "Digital allows us to use this data to test and improve our marketing efforts and then release new, better versions of campaigns rapidly" (Stokes, 2021). For marketing teams, this data can be super helpful in order to do exactly as the quote says. "And, as consumers are increasingly spending more time online, and hours spent on the Internet start to eclipse hours spent watching television, the medium becomes increasingly important to any advertiser" (Sfetcu, 2022). The internet can be a helpful resource when it comes to marketing and advertising.