Reply to these comments on thoughts

1.

Set objectives and goals for your business. You should establish defined goals and objectives before you start predicting the demand for your company's goods or services. In this manner, you are aware of your goals and are able to monitor your progress. Choose a time frame, the exact product or service you want to examine, and if you want to anticipate the demands of a certain group of clients when establishing goals and objectives. The process of gathering data only for the purpose of gathering it will be time-consuming and ultimately useless. Companies must plan for anticipated hazards, and all predictions must include a certain amount of risk tolerance. Although the marketing and sales teams have distinct goals, their involvement in the decision-making process will assist in better forecasting their process since they have a better awareness of the target market and consumers, which may impact the actual sales decisions. We eventually need to comprehend the demand for precise forecasting based on the requirements of the organization in order to select the appropriate technology. For instance, it is not a good idea to generate a prediction for a trend that is clearly obvious using an unweighted moving average forecast. While forecasts are all about previous dramas, it's important to use historical data with caution and to make sure it's still applicable to our business today.

2.)

Marketers are involved in the supply chain decision due to multiple reasons. One reason is that marketers can understand the supply and demand of a specific product. Marketers are able to understand the demand for a product by using their marketing techniques and can pass along the information down the supply chain. Not only can they tell the supply chain what the demand is but they'll also be able to analyze the current trends to see if there are any adjustments that are being made. For example, if a celebrity endorses a product that can initially be high in demand, may be a part of some type of controversy and make the demand plummet. The marketing department can tell the supply chain that the demand is not as high and will have to adjust.

Another reason why marketers are involved in the supply chain decision is that the marketing department can be a connection between all the individuals that is a part of the supply chain. Since the marketing team communicates with multiple people, they may know who exactly to reach out to for any issues or partnerships. Also, marketers are able to portray the quality of the company's products. If the supply chain is not able to produce the quality that the marketing team is saying, this will look extremely bad for them because it breaks the trust of the consumer. This is why marketers are involved with the supply chain decision. They have to understand the supply chain in order for them to portray the correct message to the consumers.