Reply to this discussion as it was your classmate one paragraph

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I have never owned a pair of Crocs.

Discussion Questions:

1) Before watching the video I didn't think of Crocs as a big deal or as a big company in the same league as Nike and other shoe wear. I also didn't know they had a downfall in 2008 and would always see them around regardless of the recession. My impression did change after watching the video, I have respect for them. To have a downfall like they did and bounce back is admirable. I also never realized that they had such a loyal consumer base. Great video overall by CNBC.

2) After doing some research on who Crocs has collaborated with, I see an opportunity in the field with athletes. I see most of the celebs and companies they have collaborated with are in the design industry and entertainment such as Bad Bunny, Balenciaga, Post Malone, etc. They could expand and collaborate with professional athletes to promote after training recovery Crocs or with leagues such as the NFL, NBA, MLS, and so forth. As an athlete in High School all my teammates and I would wear slides after games/ practice, Crocs could definitely be the new slides.

3) As I said previously, I believe there is an opportunity in the sports industry. I have never purchased or gone on the Crocs website but logos of professional sports teams would be a great idea for Jibbitz. Loyalty seems to be a big thing with the Crocs consumer base, intertwine that with sports fans and it will be a hit. I see there are Jibbitz on Etsy and Ebay but an official collaboration with Leagues would be big. Even individual athletes and make Jibbitz with their heads would be cool.

4) Crocs have survived past Covid-19. Given that their stock plummeted after a recession in 2008 from high $60s range to $1 and are in the high 70s range after a pandemic, I would say that they are doing fine but could do better. Given the status of the economy and the markets, we are in a blood bath and for them to have their revenues up 51% in the second quarter of 2022, they are on the right path. Keeping revenues up and cash on hand will be vital to their earnings reports for the third quarter. It will be interesting to see how they close the year.

Example

Hi Adolfo, I am surprised to hear that you have never owned a pair of Crocs, you are missing out! I was also unaware of the downfall but impressed that they came back from that. Collaborating with athletes is a great idea, which ones do you think would be the best fit for Crocs? I like the idea of Jibbitz heads of athletes; this reminds me of the "Fathead" stickers which were so popular a few years back. Definitely right about them already surviving Covid; I only see great things for them in the future.