Reply to this post you agree or disagree

I think that consumers can choose opportunities o preferences behaviors, so student can choose between studying for his economics exam or drinking alcohol the day before his exam, because we don't know your needs or that it's essential for him at the time, we also don't know the conditions under which this person likes to study many times I've heard that there are people who need substantial psychoactive to study. According to Black Well you need to know the environment influences identified culture, social class, personal influence, situation, family, attitudes, personality, value, and lifestyles. We can think about transitivity choose because he can decide about prefers drinks or study and see what it is better for him. According to another theory, "consumers respond to symbolic concerns as much as they respond to those of economics and function. Freud's work implies that external factors such as age and income cannot fully account for consumer behavior because motivations lay deep in the psyche. Instead, marketing messages that contain an emotional appeal to consumers' feelings, hopes, aspirations and fears are often more effective than rational appeals.". so, it is depending what people prefer because it is cause of emotion, or a part of the brain that says that you like better and it is better for you. It is important to associate this theory with psychology to understand human behavior.

References:

Consumer Behavior Theory. Approaches and Models. Jeff Bray. 2017

https://online.husson.edu/consumer-behavior-theories/