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Mc Donald's is one of the strongest in the world in the fast-food chain. In my opinion, opening McCafe was a growth strategy even with the agreement of large companies already present in the market they invested in an improvement for the company.

Companies that want to stand out in their segments need to constantly remain alert. This is because the market is truly fierce since the competition keeps preparing for a minute to also gain its space in the customer's preference.

In the midst of this scenario of constant dispute, finding ways to innovate is one of the main paths that you, who have a business, need to take, so that your company has the opportunity to develop, effectively and in practice, and also to grow, thus achieving the longed-for success.

A growth strategy consists of a plan adopted by a company so that, in the planned period of time, it can generate significant positive cash flows and increase at rates significantly more intense than the global economy. And what McDonald's did was great. The company was perfect for the customer's convenience. All meals can be served there: breakfast, lunch, and dinner. Economically it was a great decision. McDonald's has made convenience a key factor in its success. Restaurant locations are so common in cities that you are never more than a few minutes away by car or walking.

Source:https://www.fool.com/investing/2017/09/08/mcdonalds-corp-revitalizes-mccafe-what-you-need-to.aspx