Report Format

Market analysis

Business - Pizza Vending Machine - Target Place : Universities

1. Target Market

University Students in the UK

University food

2. Potiential Customers

3. Barrier of entry

    Investment (a project that requires a substantial investment)

    Technology (sophisticated technology a website is not one, knowing how to process uranium is)

    Brand (the huge marketing costs required to get to a certain level of recognition)

    Regulation (licences and concessions in particular)

    Access to resources (exclusivity with suppliers, proprietary resources)

    Access to distribution channels (exclusivity with distributors, proprietary network)

    Location ( University)

4 . Competition

Universities Cafes

University restaurants

5. Market needs

18,510 students, 65% UK students and 35% overseas students. (UoS 2020)

    Around 5,000+ students live on-campus.

    This increases the market demand for close-by & delicious food, such as an exclusive Pizza vending machine near you!

850 Words