REPORT (PART B) - strategic recommendations Word limit: 2,000 words (+/-10%) Structure: Business Report This task continues from your Report (Part A). Based on who you have recommended Birch & Waite should target, and how you recommend Birch & Waite should position itself, you must now recommend a detailed Integrated Marketing Communications (IMC) strategy using THREE (3) of the 5 major promotional tools that will help Birch & Waite to achieve its objectives. Please note the following: The consumer profile and the positioning statement presented in Report (Part A) should be used as the basis of the marketing strategy recommended here in Part B. The feedback that you received for Part A should be used to strengthen your strategic recommendations in Part B. Please also note: The words per section highlighted in the table below are suggestions only. You may vary the words you use per section. The overall word limit for Report (Part B) is 2,000 words. Your report should include the following sections: Section Details Message, Message, Media and Measurement (Promotional Mix): Media and Using THREE (3) of the 5 major promotion tools (i.e. advertising, sales Measurement promotion, personal selling, public relations, direct and digital marketing), (Promotional develop an Integrated Marketing Communications (IMC) campaign. Each Mix strategy must be able to be implemented by Birch & Waite. Aspects you need (1,500 words) to address include: Which promotional tools or elements should be used and the relevant theory for each. Demonstrate how the promotion mix strategies will be used. Be specific, including message and media decisions. Make sure you discuss at each stage how these strategic recommendations meet the needs of the target market that you identified and Birch & Waite's ideal positioning (as identified in your positioning statement) as well as contribute to Birch & Waite achieving its objectives. Be fully justified (referenced) - be creative but ground your decisions in reality and base them on best-practice. Recommend and justify marketing analytics to measure the success (or otherwise) of each of your strategies.Section Details Conclusion Conclusions with Implications for Birch & Waite: (350 words) Make sure your conclusion and implications: Summarise the important elements of both Reports (Part A and Part B) State the implications for Birch & Waite of the findings from your Reports (i.e.,what does this mean for Birch & Waite?) Professional Professional presentation presentation Follow the formatting requirements as provided in this assessment document Appropriate use of resources . Use of credible and relevant sources (minimum of seven different sources with at least four (4) of these being peer reviewed sources) . Correct and consistent use of the Harvard style of referencing . No mistakes in grammar and spelling . Use of concise, clear, professional language and writing style