Report Structure Assume you work for a company/or you consider opening a new business in Bahrain. You are assigned a task to evaluate the market and develop a marketing plan. A sound marketing plan is important to the success of any business. Your marketing plan should include your company's mission statement, and marketing mix. It is important to know where to start, and what to include in your marketing plan. Marketing plans may differ, but they should all include some common basic sections such as executive summary, business description, and marketing mix. Execative Summary (5 Marks) This section gives a brief overview of your business plan which should be meaningful, impactful, and well written. Your goal is to draw readers' attention and to know more about your business. You are advised to write this section after you have worked out your plan, then put a summary that includes: - Business name and location - Types of proposed products and or services - What differentiates you from others - Your business mission statement - The purpose of your marketing plan such as (increasing sales, build awareness, branding) Business Description (15 Marks) Explain who you are, how you will function and what your objectives are. In this section focus ox: - The legal form under the Ministry of Industry, Commerce \& Tourism in Bahrain (partnership, sole proprietorship, etc.) - The type of your business industry, and the needs of your customers - Describe your products/services, supplier(s), and marketing intermediaries - Describe your customers' profile, and the targeted customer segments Marketing Mix (5 Marks) Write on the marketing mix (4 P's) that you will use to position yourself within the market to meet your customers' needs and wants. Provide a brief rationale, explaining your marketing mix configuration and how it relates to your targeted customer segments. Additionally, provide specific and clear examples for each part of the marketing mix (4P's). Ahlia Eniversity values academic integrity. Therefore, all students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Code of Student Conduct and Disciplinary Procedures (see www,ahlia.edu.bhiategrity for more information