Report writing of marketing plan for a real-world company selling a product or service in the Australian or global market. When writing a marketing plan you need to be clear about your marketing objectives and how you are going to achieve them. A good marketing plan will help you:

a.answer key questions about your chosen business

b.act as a reference document to help execute your marketing strategy

c.develop a structured approach to creating services and products that satisfy your customers' needs.

Use the Business Victoria Marketing Plan Template