Repositioning can require dramatic renovation for a product. For instance, Dr. Pepper provided Diet Dr. Pepper with
Question:
Repositioning can require dramatic renovation for a product. For instance, Dr. Pepper provided Diet Dr. Pepper with a new label and a new name. Subsequently, the product Dr. Pepper Ten was advertised as a "man's drink". What would one think of when seeing the repositioned advert for Dr. Pepper Ten? Select one:
A) This product was positioned as a low-calorie soda that anybody could comfortably drink to stay slim
B) This product was positioned as a low-calorie soda that men can comfortably drink
C) This product was positioned as a high-calorie soda that men can comfortably drink without worrying about gaining weight
D) This product was positioned as a low-calorie soda that women could comfortably drink and not gain weight
E) This product was positioned on the advice of dentists who are concerned about tooth decay