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Required 1 : using the relative importance multiplied by the scale of the relationship matrix, calculate a weighted score for each of the technical requirments.
Required : using the relative importance multiplied by the scale of the relationship matrix, calculate a weighted score for each of the technical requirments. Identify the top key service components they should deploy in the QFD process?
SCALE OF RELATIONSHIP MATRIX: Strong Medium Weak
Example: layout has a weak relationship with prompt service, so relative importance of for prompt service x for weak relationship it has a medium relationship with appearance
Primary Secondary Relative Importance Layout Equipment Personnel Capacity House keeping Customer Handling Document Handling Information Handling Nonroutine situations Inventory Scheduling Training Attitudes
Reliability Accuracy
Reliability Dependability
Responsiveness Willingness to help
Responsiveness Prompt Service
Assurance Knowledge & courtesy of employees
Assurance Ability to convey trust & assurance
Empathy Caring of & attention to customers
Tangibles Appearance of physical facility, equipment, personnel, and materials
Total Weighted Score:
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