Required

1.Using the case explain five levels of a product. Use the case. [5Marks]

2.Using the case, differentiate between needs and wants. [ 2 Marks]

3.Using the case explain the term Marketing Myopia. [ 2 Marks]

4.Mention which marketing orientation was used by the Railroads. State the possible disadvantages of using this orientation. [ 4Marks]

5.Suggest appropriate ways of segmenting the Railway Market. [ 4 Marks]

6.If the Railroads management opts to conduct a research to unravel the mystery behind the dipping sales. What two major sources of data would they rely on. [ 3 Marks]