Required 1.You are required to use appropriate graphs e.g., pie-charts and column bar-charts to investigate and visualise ten attributes (columns) of the provided dataset (Dua and Graff, 2019). Those graphs should provide you with information regarding various characteristics of the clients as well as the marketing campaign e.g., type of job of the clients, their marital status, and education level, last time the financial institution contacted the client, etc. To approach this task, you require to investigating every attribute and then decide which ten attributes out of those 17 attributes are the most relevant ones in your investigations. Graphs must be submitted to the LMS in a MS Excel format (5 marks). 2.You require to provide a written report, suitable for senior management, on your observations in Requirement 1. In your report you require to address the following: a)Indicate how technologies and information systems could be used to enhance the effectiveness of the strategic planning activities of an organisation (SILO 1). b)Indicate how the data mining techniques that your applied in requirement 1 would help this financial institution to control any financial risks associated with this campaign, and how data mining assists this financial institution to achieve its objective of promoting this product effectively and in an efficient manner (SILO 2 & 3).