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$11.$ Management in Action: Fast Fashion$-$Was Forever $21$ Fast Enough?

Management in Action: Fast Fashion. Was Forever $21$ Fast Enough?

Apply the knowledge of management presented in this chapter to the following case. The goal of this activity is to you to understand what happened at Forever $21$ by applying theory.

Read the case and answer the questions that follow.

Do Won Chang and Jin Sook Chang arrived in the United States from South Korea in $1981.$ For three years, the marr couple worked hard$-$he pumped gas and waited tables, she styled hair$-$and by $1984$ they amassed $$11,000$ in savi that they used to purchase a single retail clothing store in Los Angeles. By $2014$ they were billionaires, running one most recognizable fashion retailers in the world$-$Forever $21.{?}^1$ And as they required of even their most senior execut you can call them Mr$.$ and Mrs$.$ Chang. ${?}^2$

FAST FASHION, FAST GROWTH

Forever $21$ was a pioneer in fast fashion. Under this model, companies produce and sell on$-$trend clothing quickly an cheaply, making most current styles affordable and accessible to a wide range of consumers. Fast fashion is inexpe and customers have little expectation for quality. Instead, the imperative is to get of$-$the$-$moment styles into consum hands within weeks or even days of the trends first appearing on reality TV or influencers' social media accounts. $3$

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