Required information Analyzing the Environment at RedPin Bowling Lounge RedPin is a combination restaurant, bowling alley, and bar in Oklahoma City. It boasts 10 bowling lanes; a full-service bar; space for private parties; a menu of local, made-from-scratch fare; and a large canal-front patio. By analyzing thee marketing environment and developing strategies accordingly, RedPin has been able to find success in good and bad economic conditions. Marketing does not occur in a vacuum. Unforeseen developments external to the firm can directly impact the success of its marketing strategy. For this reason, marketing professionals continually scan and analyze the external environment. It is also critical that organizations identify and evaluate the direct and indirect competitors seeking to acquire market share and profits