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Financial Analysis: Procter & Gamble

The following questions are about key financials that impart useful insights into the financial health of Procter & Gamble (P&G). The financials offer quantitative measurements of the success or failure of P&G's strategies.

Based on the case and previous calculations, please answer the following short answer questions. Note: Your instructor will need to manually grade these questions.

1. Refer to Exhibit 4 (Financial Breakdown). What were the largest and smallest divisions by net sales in 2017? Identify the one most important division in terms of the proportionate net earnings for the company.

2. Based on the financials presented in Exhibits 1 and 2, how would you describe P&G's financial position in the years 2016 and 2017? Do you think the company ought to make any major changes to improve its financial outlook? What changes would you suggest?