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Required information Raner, Harris and Chan is a consulting firm specializing in information systems for medical and dental clinics. The firm has two offices one
Required information Raner, Harris and Chan is a consulting firm specializing in information systems for medical and dental clinics. The firm has two officesone in Chicago and one in Minneapolis. It classifies the direct costs of consulting jobs as variable costs. A contribution format segmented income statement for the companys most recent year is given below: Total Company Office Chicago Minneapolis Sales $ $ $ Variable expenses Contribution margin Traceable fixed expenses Office segment margin $ $ Common fixed expenses not traceable to offices Net operating income $ Exercise Algo Working with a Segmented Income Statement LO Assume Minneapoliss sales by major market are: Minneapolis Market Medical Dental Sales $ $ $ Variable expenses Contribution margin Traceable fixed expenses Market segment margin $ $ Common fixed expenses not traceable to markets Office segment margin $ The company is planning a $ advertising campaign next month in either the Medical or Dental market. Marketing studies indicate this campaign would increase Medical market sales by $ or Dental market sales by $ Required: How much would the company's profits increase decrease if it advertised in the Medical market? How much would the company's profits increase decrease if it advertised in the Dental market? Should the company advertise in the Medical or Dental market?
Required information
Raner, Harris and Chan is a consulting firm specializing in information systems for medical and dental clinics. The firm has two officesone in Chicago and one in Minneapolis. It classifies the direct costs of consulting jobs as variable costs. A contribution format segmented income statement for the companys most recent year is given below:
Total Company Office
Chicago Minneapolis
Sales $ $ $
Variable expenses
Contribution margin
Traceable fixed expenses
Office segment margin $ $
Common fixed expenses not traceable to offices
Net operating income $
Exercise Algo Working with a Segmented Income Statement LO
Assume Minneapoliss sales by major market are:
Minneapolis Market
Medical Dental
Sales $ $ $
Variable expenses
Contribution margin
Traceable fixed expenses
Market segment margin $ $
Common fixed expenses not traceable to markets
Office segment margin $
The company is planning a $ advertising campaign next month in either the Medical or Dental market. Marketing studies indicate this campaign would increase Medical market sales by $ or Dental market sales by $
Required:
How much would the company's profits increase decrease if it advertised in the Medical market?
How much would the company's profits increase decrease if it advertised in the Dental market?
Should the company advertise in the Medical or Dental market?
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