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Required information Skip to question [The following information applies to the questions displayed below.] Hudson Co. reports the contribution margin income statement for 2017. HUDSON
Required information Skip to question [The following information applies to the questions displayed below.] Hudson Co. reports the contribution margin income statement for 2017. HUDSON CO. Contribution Margin Income Statement For Year Ended December 31, 2017 Sales (10,300 units at $375 each) $ 3,862,500 Variable costs (10,300 units at $300 each) 3,090,000 Contribution margin $ 772,500 Fixed costs 600,000 Pretax income $ 172,500 The marketing manager believes that increasing advertising costs by $165,000 in 2018 will increase the companys sales volume to 11,700 units. Prepare a forecasted contribution margin income statement for 2018 assuming the company incurs the additional advertising costs.
Hudson Co. Forecast Contribution Margin Income Statement For Year Ended December 3, 2018 | |
Sales | |
Variable cost | |
Contribution margin | |
Income (pretax) | |
Should the company incur the additional advertising costs? |
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