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! Required information (The following information applies to the questions displayed below.) The market price for a product has been $50 per unit, but competitive

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! Required information (The following information applies to the questions displayed below.) The market price for a product has been $50 per unit, but competitive pressures have reduced the market price to $46. The firm manufactures 13,000 of these products per year at a manufacturing cost of $40 per unit (including $21 fixed cost and $19 variable cost per unit). Other selling and administrative costs for the product are $4 per unit The firm ignores competitive prices because it has a differentiated product. It uses full manufacturing cost-based pricing with a 35% markup. What is the firm's price? (Round your answer to 2 decimal places.) Firm's price $ 38.00 per unit

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