Required:

Prepare a Marketing Budget and Action Plan of campaign for the OLDTOWN White Coffee.
 

Achieve revenue target at 10% more than last period. According to the report, the revenue of the Old Town White Coffee Company Group in 2017 was RM 425,201,515 and the profit was calculated to be RM 60,014,413 for the year. However, this holds true for all products and services. We are unable to locate information about the sachet's product on our own. Furthermore, our campaign will focus on the sachet's product. We need to assume that the revenue from sachets is around 5% of all the revenue. Hence, assume that the previous time, the revenue from sachets was RM 21,260,075. According to the calculation, the new target is greater than 10%. We have to achieve the revenue target of RM 23,386,082. Table of calculation the revenue target for new campaign The total revenue, 2017 Revenue from sachets product, 2017 (Assume 5% from the total revenue) New revenue target for 2023 (10% from sachets product revenue, 2017) RM 425,201,515 Current Instagram followers (As of December, 17 2022) The new target for the followers has to obtain A Diff. RM 21,260,075 RM 23,386,082 2. Obtain 25.0K Instagram followers by the end of campaign period. Nowadays, The Old Town White Coffee Company's Instagram follower count is 22.4K (as of December 17, 2022). We organize the new campaign by launching new products to not only provide a new experience to the customer but also to help the customer obtain the best memories with our company. Come and enjoy "the aroma of good times," as the catchphrase goes. Moreover, we strive to receive more fame and obtain 25.0K Instagram followers. So, we need to reach the new follower goal of 2.6K. Table of new target: Obtain 25.0K Instagram followers. 22.4K 25.0K 2.6K