Required Read: "When is Pricing Unethical? Pharmaceuticals, Rideshares, Soft Drinks and Travel"

After reading this material, consider the following questions, and develop your response considering the ethics of pricing decisions.

What concerns you about value or dynamic pricing? Are they generally an unethical process?

Review what you have learned in the chapter readings this week, and apply your knowledge and understanding using this case study to respond to the following;

$1.$ Which of the examples provided seems to be the most concerning to you? Why? Rank the examples from the worst to the least concerning $($ethically speaking$).$

$2.$ Why do you feel some of these examples bother you more, yet others are less worrisome?

$3.$ Explain $($using this week's readings$/$topics$)$ why you feel these pricing strategies are unethical, is there a common theme among them?